Seminars

 

If you would like to invite Dr. Rajkumar Dixit to speak at an event, please complete this form in its entirety before you hit submit.  You will be contacted directly.  Click here to view what people are saying about Dr. Dixit’s seminar’s and presentations.   Please note: Dr. Dixit often limits his travel to 1-2 days due to the young age of his children.


SEMINARS AND LECTURES

  • How to Create Buzz  – Non Web Ideas

How to gain the attention of your publics .   Learn how to build a reputation without pouring advertising dollars into traditional methods.  Buzz allows your publics to discover who you are helps you develop a lasting relationship.  90 minute presentation with a 15 minute Q&A.

  • How to Create Buzz  – Using the Web and Social Media

Buzz is getting people talking about your product or organization. Hopefully, you are gaining positive attention. In this workshop, you will learn how to generate buzz without paying of it. It requires careful planning and more importantly, how to manage it to benefit your desired outcome. Learn how to build a reputation without pouring advertising dollars into traditional methods.

  • Media Management and Campaigns for Nonprofits

This course will teach how to develop strategies for using multimedia for effective communication with the organization’s publics, with special focus on the Internet and the World Wide Web. It will also review how to develop objectives, strategies, tactics and messages for marketing, public relations and advertising campaigns.

  • Pick Me!  Getting the Attention of the Local and National Media

Traditional Press Release just don’t have the same effect any longer.  As viral media has exploded, one must be savvy and have existing relationships with media to gain attention.  Dr.  Dixit gives specific examples of what other church organizations have done and will give point by point instructions to effectively achieve your goal.  60 minute presentation

  • “I Just Brushed My Teeth and other annoying Tweets”- Why Social Media Matters

Many people can’t understand the why people update the Facebook status with mundane details.  Here is the bottom line.  It matters.  That is why over 500 million people have joined it.  Facebook, Twitter, YouTube, are all part of the latest communication medium.  Gone are the days of traditional newsletters and direct mail marketing.  Dixit will help the audience understand the value of these forms of media, and how you can use them to influence your publics.  75 minutes.  This session can also be extended to 3 seventy-five minute sessions.

  • Brand Schizophrenia: Getting Your Message Across through a Multitude of Competitors

Most organizations don’t realize they are often sending out more than one message.  There are often many competitors in a church or organization that wants to have a louder  voice.  This seminar is designed to help you develop your one message and build supporting departments around that one message.   75 minutes or This presentation is best presented in two 45 minute breakouts.

  • Can I Really Compete with the Big Guys?

The flattening of the marketing age has allowed the one-hundred member church to compete for advertising space against any large competitor.  This presentation will show how to develop your campaign and then deliver it to maximum amount of potential customers.

  • Brand XRebranding Your Image

What is your church or organization known for in its community?  How can you rebrand your identity so the community knows you for your strengths?  This seminar gives the participant the skills to take their reputation back and build a relationship with their publics.

  • Branded Faith

Based on his highly acclaimed book, Dr. Dixit will speak about the following topics:  The Importance of Branding in Religious and non-profit sectors.  Contextualization is the secret to a good Brand.  Where to Draw the Line:  Are there any Ethics in Branding Your Message?   These seminars and discussions are best in the forum of a book group discussion or a weekend retreat.