It is easy to beautify everything. We are all PR consultants, attempting to make everything – our sermons, graphics, music - polished. Madison Avenue has been “re-imagining / reshaping” reality for a longtime. Even though the good book of Revelation says, “I will make all things new…” the church can also be guilty of color [...]
Last week I produced a project for a friend of mine that required a green screen. The commercial spot is for Asian Aid, who’s ambassador spokesperson is Shawn Boonstra. From my limited time on the set, I was highly impressed with what this organziation is doing. Check them out here.
I recently completed a project for the North American Division Youth Ministries Department called, Mission Lifeguard. They were going to press with a book by the same name and needed a media resource that would help train leaders in local churches on sharing their faith. This media tool was created as a partner to the [...]
Boomers at one time were the largest generation of their time. Life revolved around their needs, from education, workplace, and now retirement. As a Gen Xer I have been waiting for the boomers to step aside. However, they have been taking their time doing so. During the last 15 years, an interesting phenomenon starting taking [...]
I am looking forward to attending the Society of Adventist Communicators meetings in Chicago next week. There is always much to learn on how to make church an effective forum for sharing the gospel. I will be presenting two seminars this year. First, Emerging Trends in Social Media, and Effective Campaigns for Non-Profits. If you [...]
Why do people get so worked up when Facebook makes changes to their site, especially when it is a free service… If you are already lost with all of the new changes announced by CEO Mark Zuckerberg – no worries, Mashable.com has created a cheat sheet just for you. Check it out here.
In basic communication theory, knowing your audience is key. According to the Barna Research group, the majority of church goers and church volunteers in America are women (53% and 57% respectively).* Since women are the leading demographics of church life, it is important to know your audience and understand how they think, react, and make [...]
Once you have created a Facebook fanpage, the hard work is now ahead. You have to generate content for your site. Here are some tips: 1. Publicize your new page through the following means: Add “Follow us on Facebook” to your email signature Email everyone on your email and Facebook contacts asking them to start [...]
It is hard to believe, but many organizations still do not have a Facebook, Twitter, or vital social media page. I was speaking to a communications professional earlier today who casually mentioned that she doesn’t have a personal Facebook account. She said, “I don’t want to go there with that stuff.” I joked to her [...]
My friend Chip Dizard recently shot a sermon of mine and turned a 35 minute message into a short, concise 41 seconds. Pretty impressive. I think that would make alot of happy parishioners.
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