I recently completed a project for the North American Division Youth Ministries Department called, Mission Lifeguard. They were going to press with a book by the same name and needed a media resource that would help train leaders in local churches on sharing their faith. This media tool was created as a partner to the [...]
Boomers at one time were the largest generation of their time. Life revolved around their needs, from education, workplace, and now retirement. As a Gen Xer I have been waiting for the boomers to step aside. However, they have been taking their time doing so. During the last 15 years, an interesting phenomenon starting taking [...]
I am looking forward to attending the Society of Adventist Communicators meetings in Chicago next week. There is always much to learn on how to make church an effective forum for sharing the gospel. I will be presenting two seminars this year. First, Emerging Trends in Social Media, and Effective Campaigns for Non-Profits. If you [...]
Why do people get so worked up when Facebook makes changes to their site, especially when it is a free service… If you are already lost with all of the new changes announced by CEO Mark Zuckerberg – no worries, Mashable.com has created a cheat sheet just for you. Check it out here.
In basic communication theory, knowing your audience is key. According to the Barna Research group, the majority of church goers and church volunteers in America are women (53% and 57% respectively).* Since women are the leading demographics of church life, it is important to know your audience and understand how they think, react, and make [...]
For many pastors, after they have graduated from seminary, the plan for continuing education is left for them to decide. Here are some upcoming seminars that are sponsored by the Alban Institute. Living Traditionally in a New Age October 11–13, 2011 Lake Junaluska Conference & Retreat Center, Lake Junaluska, NC Facilitator: Landon Whitsitt The Open [...]
If you are a pastor in search of a job, it can be very difficult to locate an available church. There isn’t an open personnel system that exists within my denomination. We are under an archaic paradigm where only a handful a administrators make the decisions on whom to hire, and finding the right [...]
I received this email today from a magazine I subscribe to. Do you see what is missing? A whole bunch. 1. There was a failure to add the field for <name> for the personalization. 2. How should I renew my subscription? Where are the directions. 3. Where should I renew my subscription? Where is the [...]
Once you have created a Facebook fanpage, the hard work is now ahead. You have to generate content for your site. Here are some tips: 1. Publicize your new page through the following means: Add “Follow us on Facebook” to your email signature Email everyone on your email and Facebook contacts asking them to start [...]
It is hard to believe, but many organizations still do not have a Facebook, Twitter, or vital social media page. I was speaking to a communications professional earlier today who casually mentioned that she doesn’t have a personal Facebook account. She said, “I don’t want to go there with that stuff.” I joked to her [...]
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